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  • Standard Insurance Center Building 900 Southwest 5th Avenue Portland, OR, 97204 United States (map)

WCL Workshop: The Art of STORYTELLING in Business

Make the most of business presentations by activating imagination, peaking interest and moving your audience

Today’s business environment is complex. It’s not enough to internalize department competencies, financial acumen, and operational knowledge. We are constantly called upon to demonstrate our expertise through speeches, presentations and pitches. While facts, figures and bar charts might appeal to the logic of the left brain, the right brain is activated by the passion and emotion that is evoked by great storytelling. Join WCL and Sue Parham of Lessons Learned Inc. to learn how the magic of storytelling will improve your ability to persuade, share values, earn credibility, gain resources, and make all your presentations more engaging and memorable.

In this three-hour, highly interactive workshop, you will learn the anatomy of story, apply it to your leadership stories, and understand how to integrate it into your next presentation.


Sue Parham, Founder of Lessons Learned Inc., delivers innovative instructional design, training, facilitation, coaching, and consulting to seasoned and developing professionals who are passionate about communicating through story, brand and product. Sue is the former Vice President Apparel Design and Merchandising for Columbia Sportswear, and former Director of US Merchandising at Nike, Inc. With an extensive background in presentation and storytelling, she specializes in coaching executives to create and deliver compelling speeches that resonate, motivate, and persuade. She is a visiting lecturer at the Warsaw School of Business at University of Oregon and President of Women’s Center for Leadership.

LOCATION: The Standard Building, Classrooms 1-4 next to OutTakes (same building as the Atrium room but down the escalators), 900 Southwest 5th Avenue, Portland, OR, 97204. (The building with the marble sculpture)

PRICE: $59 per person. Includes 3 hour workshop, breakfast and parking at the Standard Plaza, 1100 SW 6th Ave, Portland, OR 97204. Read our event cancellation/refund policy.